Founder & Owner
Lorne A. Goldberg
WCC is owned and operated by Lorne A. Goldberg. Since founding WCC in 1995, Mr. Goldberg has completed over 40 different transactions totaling in excess of $750 million, including acquisitions, sales, private equity investments, subordinated debt investments and venture capital investments, for small and mid-sized companies. Mr. Goldberg has expertise in a variety of different industries across manufacturing, distribution and services. Prior to founding WCC, Mr. Goldberg served as Vice President of Heitman Financial, one of the largest real estate investment companies in North America.
Lorne Goldberg
lgoldberg@westcoastcapital.com
Currently, Mr. Goldberg owns and operates four restaurant chains, Pei Wei Asian Kitchen, Pick Up Stix, Leeann Chin, and Mandarin Express. Mr. Goldberg’s portfolio of fast casual/quick-service Chinese restaurants is the second largest in the U.S.
Previously, Mr. Goldberg was a ranked professional tennis player on the ATP tour. Mr. Goldberg graduated cum laude with a B.A. degree in Finance from Temple University.
Principal
Julia Goldberg
Julia Goldberg is a Principal at West Coast Capital, where she focuses on portfolio strategy and operations.
Prior to joining WCC, Julia spent six years in investment banking specializing in restaurants and consumer businesses at Piper Sandler and Duff & Phelps, a Kroll business. During her banking career, Julia advised on a range of M&A and strategic transactions across the restaurant sector, including the Potbelly take-private, California Pizza Kitchen, Twin Peaks, and Ojos Locos, as well as franchise M&A activity across Popeyes, Dunkin, and Burger King platforms.
Julia received a Bachelor of Science in Finance and Marketing from NYU Stern School of Business. She is a Junior Board Member of New York Junior Tennis & Learning (NYJTL).
Julia Goldberg
jgoldberg@westcoastcapital.com